Staples, Tim
Summary: The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you--and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs,...
Format: sound recording-nonmusical
Publisher / Publication Date: 2019
Copies Available at Woodmere
2 available in Compact Disc Audio Book, Call number: CD 658.8 STAFowler, Jenny Li
Summary: "Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to...
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Publisher / Publication Date: Kogan Page Limited 2024
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Place a hold to request this item.Harris, Duchess
Summary: Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted...
Format: text
Publisher / Publication Date: Core Library, an imprint of Abdo Publishing 2018
Copies Available at Peninsula
1 available in Juvenile, Call number: J695.1 HARZarrella, Dan.
Summary: Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics.
Format: text
Publisher / Publication Date: O'Reilly 2010
Copies Available at Fife Lake
1 available in Adult, Call number: 658.054 ZARBrogan, Chris.
Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
Format: text
Publisher / Publication Date: John Wiley 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 BROErisman, Porter.
Summary: "In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How...
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Publisher / Publication Date: Palgrave Macmillan Trade 2015
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658 ERIVaynerchuk, Gary.
Summary: "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media...
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Publisher / Publication Date: HarperCollins 2013
Copies Available at East Bay
1 available in Adult Non-fiction, Call number: 658.872 VAYDiamond, Stephanie
Summary: "This book helps you create a Facebook marketing plan designed to attract your desired audience. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more."--Back cover.
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Publisher / Publication Date: John Wiley & Sons, Inc. 2018
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 DIAEdwards, Jim
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Publisher / Publication Date: Morgan James. 0000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 EDWHund, Emily
Summary: "Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information,...
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Publisher / Publication Date: Princeton University Press 2023
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 HUNVeloso, Maria.
Summary: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and...
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Publisher / Publication Date: American Management Association 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 VELHoliday, Ryan.
Summary: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it...
Format: text
Publisher / Publication Date: Portfolio/Penguin 2014
Copies Available at Woodmere
2 available in Adult Display, Call number: 658.8 HOLLevinson, Jay Conrad.
Summary: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
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Publisher / Publication Date: Jere L. Calmes 2010
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.872 LEVWeltman, Barbara.
Summary: Provides an overview on the basics of creating an eBay business, covering the fundamentals of record keeping, the online auction process, accounting, taxes, insurance, and legal issues.
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Publisher / Publication Date: Alpha Books 2008
Sorry, no copies available
Place a hold to request this item.Braunstein, Marc.
Summary: The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
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Publisher / Publication Date: Prima 2000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.84 BRAVaynerchuk, Gary.
Summary: Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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Publisher / Publication Date: Harper Business 2011
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.812 VAYHennessy, Brittany
Summary: Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Format: text
Publisher / Publication Date: Citadel Press, Kensington Publishing Corp. 2018
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 HENJoel, Mitch.
Summary: Explains the five key developments that have permanently altered the business world and describes how companies can embrace new media to change business models and adapt to the changes.
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Publisher / Publication Date: Business Plus 2013
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 JOEQualman, Erik
Summary: "A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future. Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than...
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Publisher / Publication Date: Wiley 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 330.9 QUATancer, Bill
Summary: Citing the increasing influence of online reviews on customer choices, a guide to harnessing the power of consumer reviews outlines the effective examples of such tech-savvy businesses as Yelp and TripAdvisor.
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Publisher / Publication Date: Portfolio/Penguin 2014
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 TANBrondmo, Hans Peter.
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Publisher / Publication Date: HarperBusiness 2000
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.84 BROFalls, Jason.
Summary: The perfect book for every decision-maker who's ready to move beyond soft platitudes about social media 'conversations, ' and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Takes a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics.
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Publisher / Publication Date: Que 2012
Copies Available at Fife Lake
1 available in Adult, Call number: 658.872 FALCulwell, Lori.
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Publisher / Publication Date: Prentice Hall Press 2009
Copies Available at Woodmere
1 available in Adult Non-fiction, Call number: 658.8 CULHopkins, Jeanne
Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and...
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Publisher / Publication Date: Wiley 2012